Joyus美容化妆时尚视频购物指南平台是通过将流媒体视频与美容化妆时尚相结合，Joyus为消费者提供先看后买的指南模式购物的平台。

　　Joyus与着名时尚品牌合作，为用户提供高品质的产品展示视频，同时引导他们做出最终的购买决定。此外，Joyus还模仿创意商品闪存购买服务Fab的限时折扣模式，使消费者更容易做出决定。当然，用户可以通过单击共享按钮将这些商品共享到Facebook、谷歌+和推特等社交网站。

　　当用户观看产品视频时，Joyus可以估算最终的销售收入，并利用在线视频驱动销售的数据创最初的投资收益清单。Joyus发表的最新报告显示，用户每次看录像，Joyus平均可以给合作伙伴带来47~93美分的收入，换算成大单位的话，每1000次看录像就能给品牌公司带来470美元到930美元的直接销售收入。与传统的购物网站相比，Joyus的访问者转化率是5.15倍。目前，Joyus的主要利益模式为业者提供销售工具分开。

　　Welcome to Joyus, a brand new online shopping experience to help you discover and buy the things you'll love.

　　Our purpose at Joyus is to help delight and transform your shopping experience by harnessing the power of video. Each week our amazing curators share their special apparel, beauty and lifestyle finds with you and then show you how to make them work for you. Each item is available for sale for a limited time through our exclusive video sales platform, making it easy for you to buy the things you love. You can also easily share these videos with your friends on Facebook and Twitter with just a simple click.

　　Whether it's uncovering the latest trends, bringing our favorite brands with you, or solving a dilemma - all our video sales share one thing in common. We believe that sharing our authentic passion and finds with you is the key to creating a truly Joyus shopping experience online.