ZipCar租车服务平台是一家美国在线租车公司，以汽车共享为理念。公司为每辆车安装了内置系统监控器，用于与会员卡信息对接，动态掌握车的实时状态。

　　当你访问Zipcar的网站时，你可以清楚地看到他们的客户群体:个人、商业用户和大学。Zipcar的客户主要是年轻且受过良好教育的城市居民。所以Zipcar首先调查了区域人口数据，然后集中精力联系人口密集地区的客户，用区域营销一点一点渗透进去。毕竟，与其在报纸和电视广告上投入巨资，不如直接对客户实施营销活动。此外，Zipcar通过Facebook、Twitter等新社交媒体收集会员反馈，改善客户体验，推广自己的品牌。

　　Zipcar通过接收会员和发放会员卡来运营。Zipcar的车停在居民区。会员可以直接在Zipcar的网站上或者通过电话搜索需要的车。网站根据车距和会员所在地的距离，通过电子地图列出汽车的基本情况和价格。会员选车，预约取车。使用完毕，在预定时间内将车开回原处，用会员卡锁好。

　　ZipCar拥有强大的备份技术服务体系，互联网和RFID技术是核心技术。会员卡是一种RFID(俗称电子标签)。ZipCar的每辆车都配有内置系统监控器，用于与会员卡信息对接，动态掌握车的实时状态。ZipCar的中央IT系统租用北美最大的移动运营商之一Cingular的无线网络，让会员卡和车载显示器可以通过这个无线网络实时交换ZipCar和每辆车之间的所有信息。

　　It's been more than a decade since our founders sat in a café and decided to bring the European car-sharing idea to North America. Once the wheels were in motion, it was only a matter of time before some major changes helped grow a little car-sharing company into the world's leading car-sharing network. Today, thanks to cool technology, a member-driven user experience, and an amazing team of hands-on car sharing enthusiasts, we are redefining the way this generation thinks about alternative transportation.

　　Car sharing seems like a simple enough idea, but there's a reason that Zipcar has become the leader for cars on demand—we took a simple concept to new heights. It's not just about fewer cars, less congestion and less pollution (though we're not complaining), it's about understanding why those things are a problem, and finding sustainable solutions. We're idea people acknowledging that this is something bigger than all of us, something that can take over the world (literally) if we're smart about it. And it's not just a theory. We have the industry's gold standard service, allowing our members 24/7 access to thousands of cars around the globe. We're working daily to take things to the next level, and we're not slowing down anytime soon.